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Sethna, Zubin and Schneider, Angela (2008) Bankers. Do they tell it like it is? Internal communication of corporate social responsibility within the retail banking sector: a comparison of UK German, Indian and Chinese experiences. In: Proceedings of the Academy of Marketing Annual Conference 2008. Aberdeen Business School, the Robert Gordon University, Aberdeen. 7 - 10 July 2008. Academy of Marketing. ISBN 9781901085945
Sethna, Zubin and Foxell, Emilio (2008) Tandoori and tagliatelle: 2nd generation ethnic entrepreneurs in the B2B cultural hotpot. In: Proceedings of 3rd International Conference on Business Market Management, University of St Gallen, Switzerland. 12 - 14 March 2008. University of St.Gallen.
Sethna, Zubin (2008) Wha’ppun Star? Wa a gwaan? In: Proceedings of the 13th Annual Symposium of the AM SIG in Entrepreneurial and Small Business Marketing. January 9th-11th 2008, at the Newport Business School, University of Wales, Newport. Academy of Marketing.