Items where Author is Spotts, Harlan E.

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2002

El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Spotts, Harlan E., (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249

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