Items where Author is Spotts, Harlan E.
Jump to: Book Section
Number of items: 1.
El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Spotts, Harlan E., (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249