WestminsterResearch

Items where Author is West, Douglas C.

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Number of items: 4.

2004

El-Murad, Jaafar and West, Douglas C. (2004) The definition and measurement of creativity: what do we know? Journal of Advertising Research, 44 (2). pp. 188-202. ISSN 0021-8499

2003

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. Journal of Marketing Management, 19 (5-6). pp. 657-673. ISSN 0267-257X

El-Murad, Jaafar and West, Douglas C. (2003) Risk and creativity in advertising. In: Farrell, Andrew and Lee, Nick and Lings, Ian, (eds.) Proceedings of the Academy of Marketing Annual Conference: a history of the next decade. Academy of Marketing. ISBN 1854494600

2002

El-Murad, Jaafar and West, Douglas C. (2002) Advertising agency and individual risk taking and creative awards. In: Spotts, Harlan E., (ed.) Proceedings of the Academy of Marketing Science 4th Multicultural Marketing Conference, Valencia. Academy of Marketing Science, pp. 628-639. ISBN 0931268249

This list was generated on Wed Oct 1 07:34:44 2014 BST.