WestminsterResearch

Items where Author is Wymer, Walter

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Number of items: 4.

2006

Sargeant, Adrian and Hilton, Toni and Wymer, Walter (2006) Bequest motives and barriers to giving: the case of direct mail donors. Nonprofit Management and Leadership, 17 (1). pp. 49-66. ISSN 1048-6682

Sargeant, Adrian and Wymer, Walter and Hilton, Toni (2006) Marketing bequest club membership: an exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35 (3). pp. 384-404. ISSN 0899-7640

2005

Sargeant, Adrian and Hilton, Toni and Wymer, Walter (2005) Marketing bequest club membership: an expolratory study of legacy pledgers. International Journal of Educational Advancement, 5 (3). pp. 207-220. ISSN 1744-6503

Sargeant, Adrian and Hilton, Toni and Wymer, Walter (2005) The final gift: motives and barriers to giving. In: Academy of Marketing Science World Congress, 06 - 09 Jul 2005, Muenster, Germany.

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